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HMI thought it was Queneau

The new plain package cigarettes will be presented in olive green packaging, with the only visible logo a graphic health warning

Occupy yourself with other habits to replace all the times you find yourself wanting to smoke

[1] A noticeable difference between the traditional cigarette and the e-cigarette is sense of touch

When asked by CNBC whether BAT had asked for blu to be sold as a condition for helping financing the merger, Reynolds' Howard said, "I have no insight to that, at all." However, Howard did say that Reynolds and BAT now "have an agreement in principle to pursue an ongoing technology-sharing initiative for the development and commercialization of next-generation tobacco products, including electronic cigarettes." Read More Selling blu to Imperial also may have been aimed at easing antitrust concerns for the larger deal